Land Auction Process

Step 1:  Contact Us
Get in touch with us!  We're always happy to discuss potential auctions and how RK Statewide Auction Service can best be of service.

Step 2:  Discussion Of Property/Land For Sale
Rick has a detailed discussion with every potential customer regarding the land that will be up for auction. 

Step 3:  Discuss/Determine Pricing & Fees
Rick will use his extensive experience in the auction/real-estate industry to provide insight into the price that your property should bring at auction.  Auctioneer fees will also be discussed and agreed upon in this step.

Step 4:  Set Date & Time
Find a date and time that works well for all parties involved.  Customer schedules, current auction calendar, and local events are all taken into consideration when choosing the date & time for the auction.

Step 5:  Create & Deploy Your Integrated Marketing Campaign
There is no one primary marketing tool we use to help sell your property.  For each sale an Integrated Marketing Campaign (IMC) is created....this method utilizes a variety of marketing tools that are customized for your particular land auction.  Though it varies, the primary method of marketing is advertisement in the general area of the auction.  Sale Bills will be created and distributed within a reasonable radius of the auction at established high-traffic areas.  Additionally, RK Auction Service has an established (and ever-growing) customer database of 700+ people that will be contacted with Sale Bills via email or standard post.  Email reminders about the auction are also sent out two days prior to the sale.  RK Statewide Auction also utilizes national print advertisements, trade publications, internet advertising, and a variety of other marketing tools best suited for your particular auction.  These steps ensure that we'll have interested buyers and a great crowd on auction day! 

Step 6:  Handle Potential Customer Inquiries/Property Showings
RK Auction Service prides itself on providing excellent customer service, both to the individual(s) we're having an auction for as well as the customers interested in purchasing the land or property at auction.   By phone or email, we'll do our best to handle all questions we receive in a timely and professional manner.  We'll also handle as many property showings as is necessary.

Step 7:  Auction Day!
After all the planning and marketing, it's here....Auction Day!  We'll bring our experienced staff and will do our best to get you top-dollar at your land auction! 

Step 8:  Finalize The Auction
Land sales close approximately thirty days following the auction.  The partial-payment required on sale day is held in a trust account by either an attorney or a title company until the transaction has been completed.  We work with many buyers and sellers who cooperate in a 1031 tax deferred exchange.